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Ability to plan and deliver marketing strategies across the brand to encourage growth
Good understanding of all back-office programs and relevant tools used for our marketing campaigns and products
Deciding on the appropriate marketing architecture, ensuring it works and delivers growth in time
Set up requested targeted notifiction campaigns per business area
Participate in all testing activities - implementation of website templates, adding new content to the website, optimizing the functionalities of the back-office programs and tools, integration of new digital marketing projects. Strong focus on mobile user experience and willingness to A/B test marketing promotions, including but not limited to actual bonus offers, contents within promotional communication, etc
Manage website content for all marketing promotions and ensure an accurate user experience on all platforms
Research and stay up to date with new digital trends that could impact brand consolidation and improve the user experience
Create and deliver periodic reports
Participate in all brainstorming and pre-planning activates of future digital marketing projects
Be proactive and constantly willing to learn new things and bring and active contribution to the team