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VOLT FINANCE S.A.
Bucureşti Sectorul 1, Calea FLOREASCA, Nr. 112, BIROUL NR.1, Etaj 2
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DIGITAL PERFORMANCE MANAGER
Calea Floreasca, București
expirat: 26.06.2019
Entry (0-2 ani), Middle (2-5 ani), Senior (5-10 ani)
Atribuțiile:
- Assists in coordinating, developing and implementing the company’s digital marketing strategies
- Analyze and assess the performance of the online campaigns & related data to identify and optimize different areas in order to increase the online marketing performance
- Implement automated analytics reporting across Google Analytics, Facebook Analytics, Apple Analytics, Branch, AdWords, and Social Media to improve campaign effectiveness across channels
- Audit all SEM, PPC and retargeting campaigns
- Conduct measurement and analysis on the effectiveness and efficiency of digital marketing programs
- Work proactively with multiple external agencies to make and implement recommendations for new and existing programs
- Work with online merchandising, operations, and creative teams to ensure paid digital marketing initiatives are "on brand" with the products, promotions, and overall business strategy
- Develop a robust test and learn plan to improve advertising creative, keywords and overall efficiency of all search engine tactics
- Partner with Analytics to present findings, analysis, and recommendations to senior management
- Analyze competitive marketplace and follow digital marketing trends
- Oversee affiliate marketing efforts
- Perform data analysis on web traffic and other key metrics
- Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Provide daily, weekly, and/or monthly campaign performance reports
- Communicate with team members on campaign developments, timelines, and results
- Occasionally present key data and conclusions to management
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